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The Origin Challenge promo ad fake, says coy

Diaego/Guinness Nigeria PLC, makers of Orijin drinks, have dissociated themselves from a challenge being promoted on social media, called The Orijin Challenge, where Nigerians are being asked to gulp down a PET bottle of one of its product, Orijin Bitters.

In a series of tweets from the company’s verified twitter account, @OrijinNigeria, it said, “It has come to our notice that there is a challenge being promoted on social media called The Orijin Challenge which asks consumers to gulp down a PET bottle of Orijin Bitters at a go.

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“We would like to state clearly that Orijin is not connected to the challenge and does not support or approve of it in any way.

“As a brand, Orijin advocates responsible drinking for adults above the legal drinking age of 18 years.”