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What is a brand mission and how to define it

How do you boil down the entirety of your brand’s goals and impact into a few short sentences? This is where your brand mission comes in. Your brand mission will be a cornerstone in every other aspect of your branding process. And it will…

Ex-Super Eagles defender, Yisa Sofoluwe is dead

A former ‘rock’ in the defence of Nigeria’s Super Eagles, Yisa Sofoluwe, is dead. The former Abiola Babes player breathed his last at the intensive care unit (ICU) of the Lagos State University Teaching Hospital (LUTH), on Tuesday night,…
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