Coca-Cola

Pascal Oparada Rite Foods, makers of Bigi soft drink variants and Fearless energy drink is fighting the battle of its life – the one in which if it wins, will etch its brand’s name on the annals of conglomerates that have successfully…

Coca-Cola has appointed Mr. Alfred Olajide as its new vice president and managing director for its Nigeria operations. A statement by the company said the appointment followed a reorganisation of its global leadership structure.…

Pascal Oparada Brands deliberately adopt colours in order to stand out from the pack. Even if the brand is offering the same service like others in the same sectors, colours can make a brand stand out. But colour experts believe that…

Storytelling is a powerful way to draw an audience. It is also a great way to make customers trust your brand more. A lot of brands comprehend the power of stories to transform their presence and identity. Iconic brands such Coca-Cola and…

Global businesses, such as Ford, IBM, Nestle, Coca-Cola, PepsiCo, General Electric and so many others have been in existence for centuries. Year in year out, they churn out mouth-watering profits and employ thousands of workers. But in…

Some participants who featured at the 4th Access Bank Lagos City Marathon rated the organiser of the 42km poor. Some of them said that they were disappointed with the way things were handled after finishing their race. Doyin James, a…