The audience reached from Hilda’s Baci (Hilda Bassey Effiong) recent attempt to enter the Guinness World Records as the person with the record of the longest cooking period was over 4.8 billion, a media intelligence report said
The report was published by Media Intelligence Consultancy, P+ Measurement Services, which claimed to have done a media performance audit on Baci’s Cook-a-thon, which elevated her to the title of world’s longest cook.
The company said that the audit studied and exposed the sponsorships of Hilda Baci’s Cook-a-thon, as well as the sentiment, reach, and share of the media by countries.
The survey also indicated that the digital media, which received over 87 percent of the traction and traditional media, which gained just 13 percent, played a vital role in promoting awareness and engagement with the event.
It explained that a significant number of social media mentions of the event were also made online.
According to the report, 67% of the media coverage of Hilda Baci’s cook-off came from Nigeria, 15% from the United States, 4% from the United Kingdom, 3% from Ghana, Nigeria’s neighbour, and 1% from Canada. The media share of the remaining nations was relatively lower, showing various levels of interest and coverage.
The report said, “According to the analysis, the positive sentiment garnered 85%, which can be leveraged by Hilda Baci to build brand loyalty and increase engagement with her audience; while the negative sentiment of 15% suggests that any issues or concerns raised during the event were addressed promptly and effectively.