In an industry where fame can be fleeting, staying relevant is the true marker of success. Talent agent and founder of Sucre House of Entertainment, Olatunji Emmanuel, has made this principle the foundation of his career.
With a reputation for developing and managing some of Nigeria’s most influential digital creators, Olatunji has built a company that goes beyond bookings, delivering global opportunities and multimillion-naira brand deals with the likes of Tecno, Crocs, and MAC Cosmetics.
Olatunji’s journey into the entertainment world was born out of a deep-seated passion. Starting in talent procurement and social media management, he quickly identified the need for structured representation in Nigeria’s booming influencer space. That insight led to the creation of Sucre House of Entertainment, an agency committed to nurturing disciplined, professional, and globally marketable talent.
“In this industry, talent without discipline is a liability,” Olatunji says. For him, consistency, professionalism, and execution are just as important as creativity. He is known for maintaining high standards and only working with talent who are serious about their craft. “A lot of people want fame, but very few understand the work it takes to maintain it,” he adds.
Under his leadership, Sucre House has grown its footprint beyond Nigeria, securing international brand partnerships and placing Nigerian digital creators on the global stage. But Olatunji isn’t stopping there. “We are still behind when it comes to international entertainment standards. Our goal is to bridge that gap and make Nigerian content globally competitive.”
Looking ahead, Olatunji envisions a future where African entertainment not only dominates the continent but earns global recognition. With Sucre House of Entertainment leading the charge, he’s focused on more than just career management, he’s building legacies.
