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Lagos Traffic Radio celebrates 10th year anniversary

Ayodele Olalere

The Lagos State Traffic Road 96.1 Fm is set to celebrate its 10th anniversary with the theme ‘Celebrating 10 Years of Traffic Reportage: Gaining Momentum for the Future’.

The anniversary is scheduled to take place from Monday 23rd to Sunday, 29th May, 2022.

In a statement signed by the Assistant Director, News and Current Affairs, Adeola Akindele, the General Manager, Mr. Tayo Akanle described the anniversary as a milestone in the dissemination of traffic reportage and travel advisory to millions of residents in Lagos.

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He noted that a week-long of activities have been lined up to celebrate the anniversary, geared towards showcasing the Station’s  journey so far and the zeal and passion to serve Lagosians beyond reasonable doubt.

Highlights of the anniversary, according to the statement include an advocacy walk on Monday 23rd of May, 2022, a Colloquium with the theme: “Integrated Transport System As A Lifeline for Economic Growth” scheduled to hold on Thursday, 26th May, 2022 at D’ Podium International Event Centre, Aromire, Ikeja, Lagos,which will bring together top government functionaries, transport experts, Industry-watchers, aviation-specialists who will deliberate on solutions for a viable transportation system in Nigeria.

”The Colloquium has been carefully put together to highlight the outstanding contribution of this noble broadcast outfit in traffic reportage in a decade of its existence. Special Guest of Honour at this Colloquium is Mr Governor, Babajide Sanwo-olu.  Leading the discourse at this event is Mr. Babatunde Raji Fashola (SAN), Hon. Minister for Works and Housing, who coincidentally, is the visioner of the station” the statement stated.

Other speakers  include former Commissioner for Transport Lagos State, Prof. Bamidele Badejo, Managing Director, Lagos Metropolitan Area Transport Authority LAMATA, Engineer Abimbola Akinajo, National President, Chartered Institute of Logistics and Transport CILT and former Director-General, Nigerian Maritime Administration and Safety Agency, NIMASA Barrister Nfon Usoro and the   Chairman Air peace Airline Mr. Allen Onyeama .

The anniversary will be rounded off with a Gala and Award Night, with the governor, Mr Babajide Sanwo-olu as the Special Guest of Honour.

“The weeklong felicitation has been carefully designed to reflect on this decade-long adventure through a terrain that has never been charted before now by any media organisation and a glance into boundless opportunities that lie ahead in the foreseeable future.  Lagos Traffic Radio is a specialized radio station, designed to address the chaotic traffic situation within Lagos and address issues woven around Transportation, Safety and Security,” Akanle was quoted.

Mr. Akanle said the station from inception, has been working with the Lagos State Traffic Management Authority, LASTMA, whose officers collate the information about traffic, while the station uses the power of radio to communicate to the public, who in turn, use such information to plan their journeys accordingly.

In addition, the work of the LASTMA officers is complimented by officers of the Federal Road Safety Corps FRSC, TRACE Monitors in Ogun state and motorists who also supply traffic information using the eyewitness report strategy.

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The General Manager further said that the station also explored new  opportunities in a bid to expand the horizon for her teeming followers by giving live reports from the waterways to encourage Lagos residents to embrace water transportation to further decongest the roads.

The station partnered with the Nigeria Railway Corporation, NRC, to give train schedules in preparation for the commencement of the Blue and Red Lines Lagos State Government Rail project.

It also give updates on flight schedules for local travelers to plan their journey, as well as a shipping position on the number of ships berthing at the Ports. The Station’s Motorbike LiveReporters also give on the spot reports from incident scenes.

He said these developments have been introduced to provide qualitative service to the teeming audience. He noted that the Station’s reach was initially within Lagos metropolis, but has extended its coverage areas to Badagry, Ogun State and Ibadan, respectively.

In the area of technology, Akanle said the station also expanded its online audience base by leveraging Technology, especially the new media. The station’s new media platforms were re-invigorated and re-energized through the application of tried–and-tested social media strategies and home-grown initiatives.

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