Helping people create wealth through asset investments is quite fulfilling – Eno Ehiemere, real estate consultant

Chibuzo Ihegboro

With a first degree in Business Administration from the Sikkim Manipal University India and a leadership certification with Harvardx (Harvardx is the online version of Harvard University), Eno Ehiemere has seen it all in business. She had already started marketing her brand before she stumbled into the real estate business.

Today, as a real estate consultant, Ehiemere is currently working in Bargate Homes Nigeria Limited as the General Manager, Operational and Project Management. Having garnered over eight years of experience in business management with a specialty in real estate investments and project management, in this interview, Ehiemere shares her journey, challenges, and her multiple businesses among issues.

How did you become a real estate consultant?

Honestly, I didn’t set out to be a realtor. I was marketing my product, as I was an entrepreneur at the time, to a friend some years back.

She then mentioned there was an opening in her company for a marketer, and seeing that I was a good marketer, she asked that I take the offer.

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Meanwhile, I have always admired realtors so I took the chance. Helping people create wealth through asset investments is quite fulfilling. The rest they say is history.

Was there any time you wanted to change your career; what has kept you on this path?

Yes! Do you know how marketing works with all the targets? The first month was tough because I was asking people to trust me with their investments, and it wasn’t easy. I couldn’t meet my target but I had a conversation with myself and I reminded myself why I couldn’t fail. So I read up on marketing strategies, implemented them and it became better.

What else would you have loved to do knowing well that perhaps as a younger lady you dreamt of becoming something different?

I love being a realtor, I think maybe I should have started earlier.

What have the challenges been like?

Getting wealthy people to trust you enough to invest with you, especially those who before now have had terrible experiences with some other real estate companies. We also have a problem with the incessant hike in market prices of building materials. It’s really difficult keeping up with the constant economic uncertainties because we don’t compromise on the quality at Bargate Homes. I must say it’s a very difficult time for investors. The current economic trend is not very easy to cope with.

In your real estate consultancy or technical guru; do you also build for your clients?

Yes, we have our construction company and we are open to joint ventures.

What has been your biggest challenge in this career and how did you manage it?

I guess it was pitching to a client who had made wrong investment decisions. It was quite tough because I had to prove our company isn’t like the rest. It took me longer than it should have but I gave her a steady flow of accurate information and assurances she needed about our company and she is currently one of my best clients, with the result that she keeps referring us to friends and families.

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Would you say that the Nigerian economy at the moment is slowing the business; how has the business been since the Covid?

The economy has taken a toll on so many businesses and one can only pray that it gets better. However, despite this, we all can see that there is still a boom in the real estate market as people are becoming more aware of the advantages of investments in this area. This has helped and encouraged us to be optimistic and persistent in giving our clients the very best despite the ongoing challenges, another reason why we implore our clients to trust us as we do our best to create a steady environment for their investments to thrive over time.

Is it possible for an average minimum wage worker in Nigeria to get his or her place in these times given your platform to work by?

Our current projects are premium luxury and I doubt a minimum wage worker can afford our current projects, but we shall soon work on projects that workers with good mortgage facilities will be able to access.

At the moment in Nigeria especially Lagos, the cost of renting properties is out of this world; Where do you see Nigerians in another 10  years if it goes on this way? 

Inflation is affecting everything in Nigeria and even globally. Not just rental prices but just about everything in Nigeria is almost double the price. Even the cost of food is at an all-time high right now. Bargate Homes are coming up with some projects that will aid Nigerians’ access to affordable homes.

What is the way out for them?

Investing in real estate is the best way out.

Where would Eno Ehiemere as a brand be in another 10 years?

Eno Ehiemere will be a global brand.

What would you love to be remembered for?

I would love to be remembered for helping start-ups with funds to scale globally and being the top female realtor.

What can’t you travel without?

My phone