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Advans Nigeria wins Microfinance Bank Brand of the Year 2021’ at BAFI Awards

…Her 4th Award in H2 2021

Advans La Fayette Microfinance Bank, a member of the Advans Group, a multinational microfinance Bank in 10 countries,with 21 branches across Nigeria, has emerged the 2021 Microfinance Bank Brand of the Yearat the Businessday Banks and Other Financial Institutions’ (BAFI) Awards.

This was announced by the Businessday Banks and Other Financial Institutions (BAFI) at the 9th edition of its annual awards for deserving financial institutions in Nigeria held, in Lagos State, on Friday.

The BAFI Awards is annual event set up to recognize and celebrate organizations that have achieved excellence in the delivery of their financial services across the entire client/customer spectrum and contributed to the industry’s overall growth.

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According to BAFI, Advans La Fayette Microfinance Bank was adjudged winner based on its agile operating model that has served the evolving financial needs of MSMEs in the country, and its revamped branding initiatives over the past eight years, and even more so in the past 2 years, under the leadership of Mr. Gaetan Debuchy.

Receiving the award, the Managing Director/Chief Executive officer, Mr. Gaetan Debuchy commented “We are extremely honored by this award and this is a testament of our commitment to providing innovative client-focused financial services to micro, small and medium enterprises, as well as under- served populations in a sustainable and responsible manner.”

L-R: President, Board of Governors, Chartered Financial Analyst Society of Nigeria, Ibukun Oyedeji; Chairman, J.K. Randle Professional Services, Joseph Randle; Chief Executive Officer, Advans La Fayette MFB, Gaetan Debuchy; Head, Marketing Communications, Advans Nigeria, Priscilla Iyamu; and Head, Legal, Compliance and Governance, Advans Nigeria, Jennifer Halim-Ubahakwe, during the Businessday Banks and Other Financial Institutions’(BAFI) awards ceremony in Lagos …on Saturday. Photo: Advans La Fayette MFB.

He went further to say “we use this medium to acknowledge the support of our Group office, all Advans staff and loyal clients. This award goes beyond what we have achieved, but also about the trust vested in us, especially with the ongoing global pandemic. We promise to continue to provide simple and efficient financial services to MSMEs in Nigeria”.

Also speaking at the event, Head of Marketing and Communications, Priscilla Iyari quipped, ‘it is so encouraging to see that the hardwork we have put into further building the brand this past year is being recognized and rewarded by reputable organisations, such as the BusinessDay”.

In addition to this Businessday Bank Brand of the year award, Advans Nigeria has also recently won the Emerging Microfinance Bank of the Year  award at the Finnovex West Africa 2021, Marketing Edge Most Outstanding Customer-Centric Bank of the year award, as well asthe 2021 Global Brands Magazine Best Customer-Centric MicroFinance Bank in Nigeria  award.

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The institution continues to be recognised for its commitment to innovation and the provision of a quality and robust microfinance banking service in Nigeria.

About Advans Nigeria

Advans Nigeria is a member of the Advans group, which for 15+ years has provided innovative financial solutions to over 1.1 million clients in 9 countries, and offered a complete range of financial services that have helped to build over 5 million small businesses. As an international microfinance bank with a national license from the CBN, Advans La Fayette Microfinance Bank offers great flexibility, independence and financial security to help clients stay committed to their short and long term financial goals. The bank was incorporated in Nigeria in February 2013.